Get the proven marketing
leader your company needs, without the commitment or cost of a full-time hire.​

I am a Fractional Chief Marketing Officer who helps growing companies develop and execute winning marketing strategies designed to quickly achieve results.

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What is a Fractional CMO?

A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great fractional CMO will find out what your goals are and what has worked so far and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s what I do for companies with products and services for car dealers. I’d love to hear what your goals are, and help you reach them with marketing that gets results.

Strategic

Flexible

C-Suite Advisor

Coach + Mentor

Fractional CMO Services

Not sure if a fractional CMO is right for you? Here are a few of the packages I offer. Book a 30-minute call and we can explore these together and I will answer any questions you may have.

Fractional CMO Engaged

You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy we develop together.

Consultative Strategy Session

With a couple of weeks of prep via email and a 4-hour session together, I’ll put together the customer journey and essential next steps for your marketing department.

Fractional CMO Advisor

With check-ins every other week, your team will stay on track and campaigns will continually improve.

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Why I love being a Fractional CMO for automotive tech and SaaS

I have been in marketing for more than 30 years and in the automotive industry for more than ten. Early in my career, I had a few franchise dealerships as clients, but it wasn’t until I worked for one of the country’s largest floorplan providers that I really fell in love with the industry.

I know how challenging the past four years have been for both dealers and the tech and SaaS companies they rely on to run their business. It is harder to get in front of customers, differentiate your products and services, and know which marketing strategies and tactics are effective. And all of this with even more pressure on the margins and with fewer people.

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You need a Fractional CMO if…

  • You are running your marketing team instead of being the CEO
  • You’re not sure what campaigns your marketing team should try next
  • You don’t have your customer journey mapped out, or clear KPIs for your campaigns
  • Your marketing staff is inexperienced or lacks a seasoned marketing pro to lead them
  • You have a short-term, time-sensitive, or confidential project that your current team can’t handle
  • You need a trusted marketing leader in the C-Suite who has been in the trenches and will tell you the truth
Fractional CMO
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