Your Strategic Growth Partner: Fractional CMO | Speaker | Leadership Mentor
Welcome! I’m Devra Callaghan — a seasoned marketing strategist, fractional CMO, and leadership development speaker committed to helping businesses and teams thrive. With 30 years of experience across industries like automotive SaaS, technology, financial services, healthcare, manufacturing, and more, I specialize in delivering growth strategies, elevating brands, and empowering leaders.
My Path to Fractional CMO and Leadership Consulting
Throughout my career, I’ve led national marketing teams, partnered with C-suites to drive brand transformations, and built strategies that fuel sustainable growth. My journey blends deep agency expertise with executive corporate leadership — giving me a unique 360-degree view of what it truly takes to scale businesses and empower people.
Today, I combine these experiences to offer flexible, high-impact marketing leadership through fractional CMO engagements, alongside dynamic speaking programs and leadership development training designed to accelerate professional growth.
How I Can Help Your Business and Team Grow
Fractional CMO Services
I provide executive-level marketing leadership on a flexible, part-time basis — perfect for businesses ready to level up without the full-time overhead. Whether you need a full marketing roadmap, brand repositioning, customer acquisition strategy, or help navigating digital transformation, I act as a hands-on partner focused on delivering measurable results.
Speaker Series and Workshops
Through my signature programs like LeadHERship and The First Seven, I deliver keynote speeches, workshops, and leadership training tailored for corporate teams, ERGs, professional associations, and high-potential groups. My sessions combine candid insights, real-world strategies, and actionable frameworks designed to inspire, educate, and ignite growth.
Custom Leadership Development
I also offer customized leadership programs for organizations looking to invest in their next generation of leaders. From communication mastery and professional branding to strategic decision-making and resilience, I build programs that meet your organization’s goals — fostering growth, innovation, and retention from within.
My Philosophy
I believe marketing is both an art and a science — and so is leadership. Success comes from blending data-driven strategy with creativity, empathy, and bold vision. Whether guiding your marketing strategy or coaching your future leaders, my goal is to deliver sustainable impact: helping you achieve meaningful results today while building a stronger foundation for tomorrow.