About
My Path to Being a Fractional CMO
Hello and welcome! I’m Devra Callaghan, a seasoned marketing strategist, and fractional CMO dedicated to helping businesses like yours thrive in a competitive landscape. With 30 years of experience in the marketing arena, I specialize in crafting and executing strategies that drive growth, enhance brand visibility, and maximize ROI.
My Journey
My career has been a dynamic blend of agency work and corporate leadership roles, which has given me a unique perspective on what it takes to build and scale successful marketing initiatives. From launching innovative campaigns to leading cross-functional teams, I’ve honed my skills in various industries, including automotive SaaS, technology and finance, healthcare, manufacturing, logistics, higher education, not-for-profit, financial services, and legal, and have consistently delivered results that exceed expectations.
What I Do
I provide strategic marketing leadership on a flexible, part-time basis, tailored to meet the specific needs of your business. Whether you’re looking to develop a comprehensive marketing plan, optimize your current strategies, or navigate complex market challenges, I’m here to offer the expertise and guidance you need. My approach is collaborative and results-driven, focusing on understanding your unique goals and crafting strategies that align with your vision.
My Philosophy
I believe that effective marketing is both an art and a science. It requires a deep understanding of market trends, consumer behavior, and the latest digital tools, combined with a creative and strategic mindset. My goal is to empower your business with innovative solutions that not only drive immediate results but also build a solid foundation for long-term success.
