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Nine Reasons to Hire a Fractional CMO for your Automotive Tech or SaaS Company
1. Strategic Guidance Without Full-Time Commitment
Automotive businesses, whether dealerships, manufacturers, or aftermarket companies often
need high-level . . .
Why I Love Being a Fractional CMO for Automotive Tech and SaaS Companies
I have been in marketing for more than 30 years and in the automotive industry for more than ten. Early in my career, I had a few franchise dealership clients, but it wasn’t
until I worked for one . . .
Fractional CMO vs. Marketing Consultant: Understanding the Differences
In the dynamic world of marketing, businesses often seek expertise to propel their strategies and drive growth. Two popular options for accessing high-level marketing guidance are fractional . . .
Investing in Personal Branding Photography: A Game-Changer for Your Professional Image
I recently had the pleasure to work with Angela Brown, a personal branding and portrait photographer. And while these images are
primarily for my new website
I got to thinking . . .
The Fractional CMO: Leading and Mentoring Your Marketing Team to Success
In today’s dynamic business environment, companies are increasingly turning to fractional Chief Marketing Officers (CMOs) to drive their marketing strategies without the full-time . . .
From Employee to Entrepreneur: Top 10 Lessons Learned from Good and Bad Bosses
Stepping into the role of an entrepreneur has been one of the most exhilarating experiences of my life. The transition from employee to boss has been full of challenges, triumphs, and valuable . . .